Online Trademark Litigation – Safeguarding Your Company Trademark!
The trademark of a product or service of a company is a unique mark that separates them from others in the same sector. The mark can be applied for colour, shape, texture, smell, sound, etc. but it has to be registered legally to make the trademark a legal intellectual property of the company. but sometimes other companies try to use the trademark as their or use a trademark that is quite similar to the original one. This situation is termed as trademark infringement or dishonest use of trademark.
The disadvantage of trademark infringement are:
The Trademark Act, 1999 states that any act of infringement is a legal offence, hence the police can register a FIR and prosecute the accused infringer.
The disadvantage of trademark infringement are:
- Loss of credibility and trust of the customers.
- Creation of confusion in the market in relation to the products or services these two companies.
- Lack of awareness about the actions to be taken, it might lead to permanently losing out on your unique trademark.
The Trademark Act, 1999 states that any act of infringement is a legal offence, hence the police can register a FIR and prosecute the accused infringer.
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